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Nairobi’s Radisson Blu initiates ‘elevator pitch’ for budding entrepreneurs

Radisson Blu Hotel in Nairobi is rolling out an interesting competition that will pair budding entrepreneurs with seasoned industry players in an elevator where they are expected to pitch their ideas and get funded.

The Blu Pitch will be set on the elevator of Radisson Blu Hotel Upper Hill, Nairobi, where contestant will utilize every minute of time spent with an industry guru and pitch a unique idea with just the time it takes to reach the eighth floor and back to the lobby to present their pitch.

That means each successful contestant will have around 60 seconds to leave an exciting, impactful and meaningful impression. “An elevator pitch is just that ‒ an opportunity to get the short-and-sweet version of your entrepreneurial vision across to someone who could help you take it to the next level. With a really good idea, that initial foot in the lift door could be all you need to get a chance at explaining in greater detail,” read a statement from the Hotel.

The winner will gain the mentorship of his favorite mentor from the #BLUPITCH panel of judges. They are former TV star/producer and fashion-preneur Diana Opoti, who is also offering fashion designers a chance to showcase their clothing line in Design Africa Collective; Retail and business entrepreneur, Trushar Khetia; and General Manager Radisson Blu Hotel Nairobi & East Africa’s District Director of Radisson Hotel Group, Ian Rydin.

“One of Radisson Blu’s brand pillars is to grow talent, as we believe talent grows us. We think there is undiscovered talent in Kenya, waiting for an opportunity, like #BLUPITCH, to present what they’ve got,” says Rydin.

The top three contestants who are the most successful in pitching in person will go through to the semi-final round, during which the mentor panel will have 10 minutes to ask questions about their pitch before choosing one final winner to receive mentorship and guidance from their chosen mentor.

Kenya has seen a rise in a competition that help young entrepreneurs gain experience through mentorship as well while pitching their ideas to experienced industry players. The KCB Lions Den and Safaricom’s Blazeare some of these initiatives.

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